"Sorry We Are Fully Booked" - An Experimental Study of Preference Formation through Unavailable Services

Herbert Woratschek, Stefan Roth, Chris Horbel

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalAustralasian Marketing Journal
Volume17
Issue number1
Pages (from-to)27-35
ISSN1441-3582
Publication statusPublished - 2009

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