Smart prototyping

Fei Yu, Bastian Enste

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

Prototyping, as a central part of the innovation process (Rothwell, 1994), is one of the most critical activities in new product development (NPD) (Wall, Ulrich, and Flowers, 1992). It allows one to assess and to overcome uncertainties of future products (Wang, Guan, and Zhao, 2004; Zhang, Vonderembse, and Cao, 2009), and a good use of prototypes increases the speed to market of the products (Chen, Reilly, and Lynn, 2005). Today, many industries are facing the challenges of increasing competition, shorter product life cycles, changing customer demands and fast technology innovations (Liao and Tu, 2007). In such an environment, a highly efficient prototyping process is crucial to overcoming these challenges that could ensure the speed to market and increase successfulness (Tennyson, McCain, Hatten, and Eggert, 2006).
Original languageEnglish
Title of host publicationThe Routledge Companion to Innovation Management : The strategic perspective of innovation
EditorsJin Chen, Alexander Brem, Eric Viardot, Poh Kam Wong
PublisherRoutledge
Publication date30. Nov 2018
Edition1.
Pages237-267
Chapter12
ISBN (Electronic)9781351997072
DOIs
Publication statusPublished - 30. Nov 2018

Fingerprint

Prototyping
Product lifecycle
Prototype
Technology innovation
Uncertainty
Industry
New product development
Innovation process

Cite this

Yu, F., & Enste, B. (2018). Smart prototyping. In J. Chen, A. Brem, E. Viardot, & P. K. Wong (Eds.), The Routledge Companion to Innovation Management: The strategic perspective of innovation (1. ed., pp. 237-267). Routledge. https://doi.org/10.4324/9781315276670
Yu, Fei ; Enste, Bastian. / Smart prototyping. The Routledge Companion to Innovation Management: The strategic perspective of innovation. editor / Jin Chen ; Alexander Brem ; Eric Viardot ; Poh Kam Wong. 1. ed. Routledge, 2018. pp. 237-267
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Yu, F & Enste, B 2018, Smart prototyping. in J Chen, A Brem, E Viardot & PK Wong (eds), The Routledge Companion to Innovation Management: The strategic perspective of innovation. 1. edn, Routledge, pp. 237-267. https://doi.org/10.4324/9781315276670

Smart prototyping. / Yu, Fei; Enste, Bastian.

The Routledge Companion to Innovation Management: The strategic perspective of innovation. ed. / Jin Chen; Alexander Brem; Eric Viardot; Poh Kam Wong. 1. ed. Routledge, 2018. p. 237-267.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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AB - Prototyping, as a central part of the innovation process (Rothwell, 1994), is one of the most critical activities in new product development (NPD) (Wall, Ulrich, and Flowers, 1992). It allows one to assess and to overcome uncertainties of future products (Wang, Guan, and Zhao, 2004; Zhang, Vonderembse, and Cao, 2009), and a good use of prototypes increases the speed to market of the products (Chen, Reilly, and Lynn, 2005). Today, many industries are facing the challenges of increasing competition, shorter product life cycles, changing customer demands and fast technology innovations (Liao and Tu, 2007). In such an environment, a highly efficient prototyping process is crucial to overcoming these challenges that could ensure the speed to market and increase successfulness (Tennyson, McCain, Hatten, and Eggert, 2006).

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Yu F, Enste B. Smart prototyping. In Chen J, Brem A, Viardot E, Wong PK, editors, The Routledge Companion to Innovation Management: The strategic perspective of innovation. 1. ed. Routledge. 2018. p. 237-267 https://doi.org/10.4324/9781315276670