Situational appropriateness in food-oriented consumer research

Concept, method, and applications

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

This chapter focuses on situational appropriateness as distinct from other product-related perceptual variables. It gives an account of its origins in anthropology, and explains its basic importance for justifying consumer product-related behavior. The motivation for operationalizing appropriateness in the context of central location tests (CLT) is discussed, with particular reference to the pioneering work of H. G. Schutz. The chapter further discusses methodological considerations for measuring appropriateness, including choice of scales, the influence of the stimulus type, the selection of usage contexts, the co-elicitation of other variables (e.g., measuring appropriateness after liking in a product test), and the analysis of appropriateness data. The last section reviews recent advances in appropriateness research, demonstrating that appropriateness underpins important attitudinal (e.g., liking and emotions) and behavioral (e.g., consumption and choice) responses to food products, and discusses promising venues for future research. It is concluded that product understanding cannot be completed without appropriateness for use evaluations, and that appropriateness evaluations should be considered as a primary product performance indicator in CLT practices.
Original languageEnglish
Title of host publicationContext : The Effects of Environment on Product Design and Evaluation
EditorsHerbert Meiselman
PublisherWoodhead Publishing
Publication date2019
Pages111-140
Chapter6
ISBN (Print)9780128144954
ISBN (Electronic)9780128144961
DOIs
Publication statusPublished - 2019

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Appropriateness
Food
Consumer research
Liking
Evaluation
Pioneering
Evaluation use
Anthropology
Consumer products
Emotion
Performance indicators
Food products

Cite this

Giacalone, D. (2019). Situational appropriateness in food-oriented consumer research: Concept, method, and applications. In H. Meiselman (Ed.), Context: The Effects of Environment on Product Design and Evaluation (pp. 111-140). Woodhead Publishing. https://doi.org/0.1016/B978-0-12-814495-4.00006-4
Giacalone, Davide. / Situational appropriateness in food-oriented consumer research : Concept, method, and applications. Context: The Effects of Environment on Product Design and Evaluation. editor / Herbert Meiselman. Woodhead Publishing, 2019. pp. 111-140
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Giacalone, D 2019, Situational appropriateness in food-oriented consumer research: Concept, method, and applications. in H Meiselman (ed.), Context: The Effects of Environment on Product Design and Evaluation. Woodhead Publishing, pp. 111-140. https://doi.org/0.1016/B978-0-12-814495-4.00006-4

Situational appropriateness in food-oriented consumer research : Concept, method, and applications. / Giacalone, Davide.

Context: The Effects of Environment on Product Design and Evaluation. ed. / Herbert Meiselman. Woodhead Publishing, 2019. p. 111-140.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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Giacalone D. Situational appropriateness in food-oriented consumer research: Concept, method, and applications. In Meiselman H, editor, Context: The Effects of Environment on Product Design and Evaluation. Woodhead Publishing. 2019. p. 111-140 https://doi.org/0.1016/B978-0-12-814495-4.00006-4