Should they always fit? A critical analysis of image-fit between events and host destinations

Christian Dragin-Jensen, Oliver Schnittka

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Marketing in the age of data : Proceedings of the 45th Annual European Marketing Academy Conference
Publisher	European Marketing Academy
Publication date	2016
Publication status	Published - 2016
Event	45th Annual European Marketing Academy Conference: Marketing in the age of data - Oslo, Norway Duration: 24. May 2016 → 27. May 2016

Conference	45th Annual European Marketing Academy Conference
Country/Territory	Norway
City	Oslo
Period	24/05/2016 → 27/05/2016

Cite this

@inproceedings{90931c43633b455cbc3e92fcd769bc05,

title = "Should they always fit? A critical analysis of image-fit between events and host destinations",

author = "Christian Dragin-Jensen and Oliver Schnittka",

year = "2016",

language = "English",

booktitle = "Marketing in the age of data",

publisher = "European Marketing Academy",

note = "45th Annual European Marketing Academy Conference : Marketing in the age of data ; Conference date: 24-05-2016 Through 27-05-2016",

}

Should they always fit? A critical analysis of image-fit between events and host destinations. / Dragin-Jensen, Christian; Schnittka, Oliver.
Marketing in the age of data: Proceedings of the 45th Annual European Marketing Academy Conference. European Marketing Academy, 2016.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Should they always fit? A critical analysis of image-fit between events and host destinations

AU - Dragin-Jensen, Christian

AU - Schnittka, Oliver

PY - 2016

Y1 - 2016

M3 - Article in proceedings

BT - Marketing in the age of data

PB - European Marketing Academy

T2 - 45th Annual European Marketing Academy Conference

Y2 - 24 May 2016 through 27 May 2016

ER -