Should I Stay or Should I go? Analyzing Consumer Reactions to Sponsorship Terminations

Dominik Papies, Evelyn Knubben, Oliver Schnittka

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	The Six Senses: The essentials of marketing : Proceedings of the 39th European Marketing Academy Conference
Publisher	European Marketing Academy
Publication date	2010
Publication status	Published - 2010
Event	39th Annual Conference of the European Marketing Academy - Copenhagen Business School, Copenhagen, Denmark Duration: 1. Jun 2010 → 4. Jun 2010 Conference number: 39

Conference	39th Annual Conference of the European Marketing Academy
Number	39
Location	Copenhagen Business School
Country/Territory	Denmark
City	Copenhagen
Period	01/06/2010 → 04/06/2010

Cite this

@inproceedings{08d23f8e05f0473fb1825a2a74a90386,

title = "Should I Stay or Should I go? Analyzing Consumer Reactions to Sponsorship Terminations",

author = "Dominik Papies and Evelyn Knubben and Oliver Schnittka",

year = "2010",

language = "English",

booktitle = "The Six Senses: The essentials of marketing",

publisher = "European Marketing Academy",

note = "39th Annual Conference of the European Marketing Academy ; Conference date: 01-06-2010 Through 04-06-2010",

}

Should I Stay or Should I go? Analyzing Consumer Reactions to Sponsorship Terminations. / Papies, Dominik; Knubben, Evelyn ; Schnittka, Oliver.
The Six Senses: The essentials of marketing: Proceedings of the 39th European Marketing Academy Conference. European Marketing Academy, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Should I Stay or Should I go? Analyzing Consumer Reactions to Sponsorship Terminations

AU - Papies, Dominik

AU - Knubben, Evelyn

AU - Schnittka, Oliver

N1 - Conference code: 39

PY - 2010

Y1 - 2010

M3 - Article in proceedings

BT - The Six Senses: The essentials of marketing

PB - European Marketing Academy

T2 - 39th Annual Conference of the European Marketing Academy

Y2 - 1 June 2010 through 4 June 2010

ER -