Service-Quality-Value-Framework

Translated title of the contribution: Service-Quality-Value Framework

Herbert Woratschek, Chris Horbel, Bastian Popp, Tim Ströbel

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Translated title of the contributionService-Quality-Value Framework
Original languageGerman
Title of host publicationAlways Ahead im Marketing : Offensiv, digital, strategisch
EditorsSilke Bartsch, Christian Blümelhuber
Place of PublicationWiesbaden
PublisherSpringer
Publication date2015
Pages99-116
ISBN (Print)9783658090296
ISBN (Electronic)9783658090302
DOIs
Publication statusPublished - 2015

Cite this