Selfies and recontextualisation

Still life self-imaging in social media

Michele Zappavigna, Sumin Zhao

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

Self-representation can be construed through a wide-range of visual genres that are associated
with different types of social practices. Visual self-representation shared via social media as a
form of ‘social photography’ is an increasingly important means of negotiating experiences
and relationships. This chapter explores how particular visual structures associated with
Instagram selfies are recontextualised across different domains and practices. In particular it
focuses on still life self-imaging as an extension of the classic selfie genre. The chapter
adopts a social semiotic perspective, focusing on the important role of interpersonal meaning
in construing alignments with ambient viewers. In particular, we will discuss the ways in
which the photographer’s perspective is implied and inferred through representational and
compositional choices (e.g. inclusion of body parts, shadows, reflections etc.), and the
interesting functions these visual choices enact as they are recontextualised across meaning-
making domains and media platforms (e.g. Instagram, Tumblr). We argue that selfie is both a
genre and a recontextualizing discourse, and understanding the ‘selfie-isation’ of
photographic practices on social media offers insight to the nature of semiotic capitalism.
Original languageEnglish
Title of host publicationPhotography and Its Publics
EditorsMelissa Miles, Ed Welch
PublisherBloomsbury Academic
Publication statusAccepted/In press - 2018

Fingerprint

social media
genre
semiotics
photographer
photography
capitalist society
inclusion
discourse
experience

Keywords

  • Selfies
  • Still life self-imaging
  • Social Photography
  • Social Media
  • Recontextualisation

Cite this

Zappavigna, M., & Zhao, S. (Accepted/In press). Selfies and recontextualisation: Still life self-imaging in social media. In M. Miles, & E. Welch (Eds.), Photography and Its Publics Bloomsbury Academic.
Zappavigna, Michele ; Zhao, Sumin. / Selfies and recontextualisation : Still life self-imaging in social media. Photography and Its Publics . editor / Melissa Miles ; Ed Welch. Bloomsbury Academic, 2018.
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abstract = "Self-representation can be construed through a wide-range of visual genres that are associated with different types of social practices. Visual self-representation shared via social media as a form of ‘social photography’ is an increasingly important means of negotiating experiences and relationships. This chapter explores how particular visual structures associated with Instagram selfies are recontextualised across different domains and practices. In particular it focuses on still life self-imaging as an extension of the classic selfie genre. The chapter adopts a social semiotic perspective, focusing on the important role of interpersonal meaning in construing alignments with ambient viewers. In particular, we will discuss the ways in which the photographer’s perspective is implied and inferred through representational and compositional choices (e.g. inclusion of body parts, shadows, reflections etc.), and the interesting functions these visual choices enact as they are recontextualised across meaning-making domains and media platforms (e.g. Instagram, Tumblr). We argue that selfie is both a genre and a recontextualizing discourse, and understanding the ‘selfie-isation’ of photographic practices on social media offers insight to the nature of semiotic capitalism.",
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Zappavigna, M & Zhao, S 2018, Selfies and recontextualisation: Still life self-imaging in social media. in M Miles & E Welch (eds), Photography and Its Publics . Bloomsbury Academic.

Selfies and recontextualisation : Still life self-imaging in social media. / Zappavigna, Michele ; Zhao, Sumin.

Photography and Its Publics . ed. / Melissa Miles; Ed Welch. Bloomsbury Academic, 2018.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - Selfies and recontextualisation

T2 - Still life self-imaging in social media

AU - Zappavigna, Michele

AU - Zhao, Sumin

PY - 2018

Y1 - 2018

N2 - Self-representation can be construed through a wide-range of visual genres that are associated with different types of social practices. Visual self-representation shared via social media as a form of ‘social photography’ is an increasingly important means of negotiating experiences and relationships. This chapter explores how particular visual structures associated with Instagram selfies are recontextualised across different domains and practices. In particular it focuses on still life self-imaging as an extension of the classic selfie genre. The chapter adopts a social semiotic perspective, focusing on the important role of interpersonal meaning in construing alignments with ambient viewers. In particular, we will discuss the ways in which the photographer’s perspective is implied and inferred through representational and compositional choices (e.g. inclusion of body parts, shadows, reflections etc.), and the interesting functions these visual choices enact as they are recontextualised across meaning-making domains and media platforms (e.g. Instagram, Tumblr). We argue that selfie is both a genre and a recontextualizing discourse, and understanding the ‘selfie-isation’ of photographic practices on social media offers insight to the nature of semiotic capitalism.

AB - Self-representation can be construed through a wide-range of visual genres that are associated with different types of social practices. Visual self-representation shared via social media as a form of ‘social photography’ is an increasingly important means of negotiating experiences and relationships. This chapter explores how particular visual structures associated with Instagram selfies are recontextualised across different domains and practices. In particular it focuses on still life self-imaging as an extension of the classic selfie genre. The chapter adopts a social semiotic perspective, focusing on the important role of interpersonal meaning in construing alignments with ambient viewers. In particular, we will discuss the ways in which the photographer’s perspective is implied and inferred through representational and compositional choices (e.g. inclusion of body parts, shadows, reflections etc.), and the interesting functions these visual choices enact as they are recontextualised across meaning-making domains and media platforms (e.g. Instagram, Tumblr). We argue that selfie is both a genre and a recontextualizing discourse, and understanding the ‘selfie-isation’ of photographic practices on social media offers insight to the nature of semiotic capitalism.

KW - Selfies

KW - Still life self-imaging

KW - Social Photography

KW - Social Media

KW - Recontextualisation

M3 - Book chapter

BT - Photography and Its Publics

A2 - Miles, Melissa

A2 - Welch, Ed

PB - Bloomsbury Academic

ER -

Zappavigna M, Zhao S. Selfies and recontextualisation: Still life self-imaging in social media. In Miles M, Welch E, editors, Photography and Its Publics . Bloomsbury Academic. 2018