Same same but different: Perspectives on creativity workshops by design and business

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Most academics and practitioner agree that design and business are interdependent and complementing. But in its application, differences appear. Hence, this article describes the frictions between design and business philosophy in practice by describing and discussing different approaches to creativity workshops, which usually are design's and business' starting and meeting point for intentional innovation. For this, seven distinctive areas for the planning and execution of creativity workshops are compared and discussed. Finally, our conclusion sums the potential of both views up for further research.
Original languageEnglish
JournalI E E E Engineering Management Review
Volume45
Issue number1
Pages (from-to)27-31
ISSN0360-8581
DOIs
Publication statusPublished - 2017

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Industry
Innovation
Friction
Planning
Creativity

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title = "Same same but different: Perspectives on creativity workshops by design and business",
abstract = "Most academics and practitioner agree that design and business are interdependent and complementing. But in its application, differences appear. Hence, this article describes the frictions between design and business philosophy in practice by describing and discussing different approaches to creativity workshops, which usually are design's and business' starting and meeting point for intentional innovation. For this, seven distinctive areas for the planning and execution of creativity workshops are compared and discussed. Finally, our conclusion sums the potential of both views up for further research.",
author = "Alexander Brem and Henrik Sproedt",
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Same same but different : Perspectives on creativity workshops by design and business. / Brem, Alexander; Sproedt, Henrik.

In: I E E E Engineering Management Review, Vol. 45, No. 1, 2017, p. 27-31.

Research output: Contribution to journalJournal articleResearchpeer-review

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AB - Most academics and practitioner agree that design and business are interdependent and complementing. But in its application, differences appear. Hence, this article describes the frictions between design and business philosophy in practice by describing and discussing different approaches to creativity workshops, which usually are design's and business' starting and meeting point for intentional innovation. For this, seven distinctive areas for the planning and execution of creativity workshops are compared and discussed. Finally, our conclusion sums the potential of both views up for further research.

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