Russell Belk - A Model Glocal Brand

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Original languageEnglish
Title of host publicationGlobalism and Consumption
EditorsSamuel K. Bonsu, Jagdish N Sheth
Volume6
PublisherSAGE Publications
Publication date2014
Edition1
Pages281-284
Publication statusPublished - 2014
SeriesLegends in Consumer Behaviour
Number6
VolumeRussell W Belk

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