Royal Stewardship: Family Firms and the Significance of Royal Warrants in Brand Identity Processes

Lars Pynt Andersen, Elham Kalhor*, Jannek K. Sommer

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Original languageEnglish
Title of host publicationIFBRF 2024 Proceedings
EditorsElias Hadjielias
Publication date29. Oct 2024
Pages69-72
ISBN (Print)978-9963-697-55-7
Publication statusPublished - 29. Oct 2024
Event7th INTERNATIONAL FAMILY BUSINESS RESEARCH FORUM - Cyprus, Paphos, Cyprus
Duration: 29. Oct 202431. Oct 2024

Conference

Conference7th INTERNATIONAL FAMILY BUSINESS RESEARCH FORUM
LocationCyprus
Country/TerritoryCyprus
CityPaphos
Period29/10/202431/10/2024

Bibliographical note

ISBN 978-9963-697-55-7

Keywords

  • Family business
  • Royal branding
  • Corporate identity
  • Danish royal warrant

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