Relationship/Participant Focus in Multimodal Market Communication

Morten Boeriis, Thomas Hestbæk Andersen

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalHermes
Issue number48
Pages (from-to)75-94
ISSN0904-1699
Publication statusPublished - 2012

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