Original language | English |
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Title of host publication | Perspectives on Marketing Relationships |
Editors | Thorbjørn, Knudsen, Søren, Askegaard, Niels, Jørgensen |
Place of Publication | København |
Publisher | Karnov Group |
Publication date | 2002 |
Pages | 171-197 |
Publication status | Published - 2002 |
Relationship building: An international perspective
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research