Recruitment and Retention of Blood Donors: An Analysis of Motivation-Related Determinants of Donor Behaviour Across Types of Donations

Chris Horbel, Herbert Woratschek

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date2011
Publication statusPublished - 2011
Event40th Annual European Marketing Academy Conference - University of Ljubljana, Ljubljana, Slovenia
Duration: 24. May 201127. May 2011

Conference

Conference40th Annual European Marketing Academy Conference
LocationUniversity of Ljubljana
Country/TerritorySlovenia
CityLjubljana
Period24/05/201127/05/2011

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