Pursuing Big Love: Analysing Spillover Effects between Co-partners in Brand Alliances

Oliver Schnittka, Kathrin Urban, Franziska Voelckner, Henrik Sattler

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	The Six Senses: The essentials of marketing : Proceeding of the 39th Annual European Marketing Academy Conference
Publisher	European Marketing Academy
Publication date	2010
Publication status	Published - 2010
Event	39th Annual Conference of the European Marketing Academy - Copenhagen Business School, Copenhagen, Denmark Duration: 1. Jun 2010 → 4. Jun 2010 Conference number: 39

Conference	39th Annual Conference of the European Marketing Academy
Number	39
Location	Copenhagen Business School
Country/Territory	Denmark
City	Copenhagen
Period	01/06/2010 → 04/06/2010

Cite this

@inproceedings{9096cf9144af4aa5bcd433fe4b4565b0,

title = "Pursuing Big Love: Analysing Spillover Effects between Co-partners in Brand Alliances",

author = "Oliver Schnittka and Kathrin Urban and Franziska Voelckner and Henrik Sattler",

year = "2010",

language = "English",

booktitle = "The Six Senses: The essentials of marketing",

publisher = "European Marketing Academy",

note = "39th Annual Conference of the European Marketing Academy ; Conference date: 01-06-2010 Through 04-06-2010",

}

Schnittka, O, Urban, K, Voelckner, F & Sattler, H 2010, Pursuing Big Love: Analysing Spillover Effects between Co-partners in Brand Alliances. in The Six Senses: The essentials of marketing: Proceeding of the 39th Annual European Marketing Academy Conference. European Marketing Academy, 39th Annual Conference of the European Marketing Academy, Copenhagen, Denmark, 01/06/2010.

Pursuing Big Love: Analysing Spillover Effects between Co-partners in Brand Alliances. / Schnittka, Oliver; Urban, Kathrin; Voelckner, Franziska et al.
The Six Senses: The essentials of marketing: Proceeding of the 39th Annual European Marketing Academy Conference. European Marketing Academy, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - Pursuing Big Love: Analysing Spillover Effects between Co-partners in Brand Alliances

AU - Schnittka, Oliver

AU - Urban, Kathrin

AU - Voelckner, Franziska

AU - Sattler, Henrik

N1 - Conference code: 39

PY - 2010

Y1 - 2010

M3 - Article in proceedings

BT - The Six Senses: The essentials of marketing

PB - European Marketing Academy

T2 - 39th Annual Conference of the European Marketing Academy

Y2 - 1 June 2010 through 4 June 2010

ER -