Public Service Broadcasters in northern Europe have – in different paces and with different activities – since long been delivering media content to listeners and viewers not only by broadcast but also ‘on demand’. With this pull-based distribution, and with PSBs fighting for marked shares on commercial conditions, it is tempting to ask if PSBs should, like their commercial competitors, strive for a more personalised media delivery enabled by user profiles. Information on users’ preferences and interests could be collected by the PSB either indirectly or directly when a program is retrieved onDemand or a PSB website is visited. By collecting this information PSBs could start to recommend media content in a personalised manner responding to the interests and media usage patterns of the individual user. These methods and techniques are known from commercial web as personalisation, e.g. applied as ‘recommender services’, and embedded in the overarching concept of ‘Customer Relation Management’ (CRM). On the other hand it is often stressed that it is the duty of PSB to serve the whole society, not only a few ‘star customers’ – as expressed in PSB remits and in so called ‘public service contracts’ with governments and their regulatory bodies. The objective of this paper is to initiate the critical examination of the concept ‘personalisation of PSB media to users’ which is the topic of my PhD project. The aim is to identify implications for users, PSB and society.
|Number of pages||24|
|Publication status||Published - 2007|
- PBS personalisation user profiles