Professionelles Management als Erfolgsfaktor im Sponsoring

Translated title of the contribution: Professional management – a key driver of sponsorship success

Research output: Contribution to journal › Journal article › Research › peer-review

Translated title of the contribution	Professional management – a key driver of sponsorship success
Original language	German
Journal	Markt
Volume	49
Pages (from-to)	83-93
ISSN	0025-3863
DOIs	https://doi.org/10.1007/s12642-010-0024-9
Publication status	Published - 2010
Externally published	Yes

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@article{26498b85e72c4764ae47cca4fe5bf901,

title = "Professionelles Management als Erfolgsfaktor im Sponsoring",

author = "Oliver Schnittka and Mario Farsky",

year = "2010",

doi = "10.1007/s12642-010-0024-9",

language = "Tysk",

volume = "49",

pages = "83--93",

journal = "Markt",

issn = "0025-3863",

publisher = "VerlagOesterreich GmbH",

}