Primary emotional responses, cognitive appraisals, and satisfaction in a high-intensity experiential consumption

Todd A. Mooradian, Kurt Matzler, Rita Faullant

Research output: Contribution to conference without publisher/journalConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2005
Publication statusPublished - 2005
Externally publishedYes
Event14th Annual Frontiers in Services Conference: American Marketing Association - Arizona, United States
Duration: 6. Oct 20059. Oct 2005

Conference

Conference14th Annual Frontiers in Services Conference
Country/TerritoryUnited States
CityArizona
Period06/10/200509/10/2005

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