Primacy effect on Instagram stories

René Haldborg Jørgensen; Gry Høngsmark Knudsen

doi:10.1007/978-3-658-44713-7

Primacy effect on Instagram stories

René Haldborg Jørgensen, Gry Høngsmark Knudsen

Department of Business & Management (DBM)

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Advances in advertising research XIV : harder, better, faster, stronger: advertising and communication between immediacy and sustainability
Editors	Alexandra Vignolles, Martin K.J. Waiguny
Publisher	Springer Gabler
Publication date	Aug 2024
Pages	91-101
ISBN (Print)	978-3-658-44712-0, 978-3-658-44715-1
ISBN (Electronic)	978-3-658-44713-7
DOIs	https://doi.org/10.1007/978-3-658-44713-7
Publication status	Published - Aug 2024

Series	European Advertising Academy
ISSN	2626-0328

Documents & Links

10.1007/978-3-658-44713-7

SDU Link

Check access to the material in SDU Library's search engine

Cite this

@inbook{600f4c502e54446db3c6002de700cdf4,

title = "Primacy effect on Instagram stories",

author = "J{\o}rgensen, {Ren{\'e} Haldborg} and Knudsen, {Gry H{\o}ngsmark}",

year = "2024",

month = aug,

doi = "10.1007/978-3-658-44713-7",

language = "English",

isbn = "978-3-658-44712-0",

series = "European Advertising Academy",

publisher = "Springer Gabler",

pages = "91--101",

editor = "Alexandra Vignolles and Waiguny, {Martin K.J.}",

booktitle = "Advances in advertising research XIV",

}

Primacy effect on Instagram stories. / Jørgensen, René Haldborg; Knudsen, Gry Høngsmark.
Advances in advertising research XIV: harder, better, faster, stronger: advertising and communication between immediacy and sustainability. ed. / Alexandra Vignolles; Martin K.J. Waiguny. Springer Gabler, 2024. p. 91-101 (European Advertising Academy).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Primacy effect on Instagram stories

AU - Jørgensen, René Haldborg

AU - Knudsen, Gry Høngsmark

PY - 2024/8

Y1 - 2024/8

U2 - 10.1007/978-3-658-44713-7

DO - 10.1007/978-3-658-44713-7

M3 - Book chapter

SN - 978-3-658-44712-0

SN - 978-3-658-44715-1

T3 - European Advertising Academy

SP - 91

EP - 101

BT - Advances in advertising research XIV

A2 - Vignolles, Alexandra

A2 - Waiguny, Martin K.J.

PB - Springer Gabler

ER -