Postcolonial branding - from the subcontinent: for all

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Postcolonial marketing communication : images from the margin
Editors	Arindam Das, Himadri Roy Chaudhuri, Ozlem Sandikci Turkdogan
Place of Publication	Singapore
Publisher	Springer
Publication date	Apr 2024
Pages	63-81
ISBN (Print)	978-981-97-0284-8
ISBN (Electronic)	978-981-97-0285-5
DOIs	https://doi.org/10.1007/978-981-97-0285-5
Publication status	Published - Apr 2024

Documents & Links

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title = "Postcolonial branding - from the subcontinent: for all",

author = "Anuja Pradhan and Askegaard, \{S{\o}ren Tollestrup\}",

year = "2024",

month = apr,

doi = "10.1007/978-981-97-0285-5",

language = "English",

isbn = "978-981-97-0284-8",

pages = "63--81",

editor = "Arindam Das and Chaudhuri, \{Himadri Roy\} and Turkdogan, \{Ozlem Sandikci\}",

booktitle = "Postcolonial marketing communication",

publisher = "Springer",

address = "Germany",

}

Postcolonial branding - from the subcontinent: for all. / Pradhan, Anuja; Askegaard, Søren Tollestrup.
Postcolonial marketing communication: images from the margin. ed. / Arindam Das; Himadri Roy Chaudhuri; Ozlem Sandikci Turkdogan. Singapore: Springer, 2024. p. 63-81.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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BT - Postcolonial marketing communication

A2 - Das, Arindam

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