Positioning Theory

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearch

Original languageEnglish
Title of host publicationEncyclopedia of Communication Theory
Number of pages3
PublisherSAGE Publications
Publication date2009
Pages764-766
Publication statusPublished - 2009

Cite this

Kroløkke, C. (2009). Positioning Theory. In Encyclopedia of Communication Theory (pp. 764-766). SAGE Publications.