Playing with the Camera - Creating with Each Other: Video Production and Collaborative Emergence in a Museum Setting

Many contemporary museums try to involve users as active participants in a range of new ways. One way to engage young people with visual culture is through exhibits where users produce their own videos. Since museum experiences are largely social in nature and based on the group as a social unit, it is imperative to investigate how museum users in a group create videos and engage with each other and the exhibits.
Based on research on young users creating videos in the Media Mixer, this article explores what happens during the creative process in front of a camera. Drawing upon theories of museology, media, learning and creativity, the article discusses how to operationalize and make sense of seemingly chaotic or banal production
processes in a museum.