Persuasive Word-of-Mouth Sources - Who Are They?: The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

Persuasive Word-of-Mouth Sources - Who Are They? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review

Original language	English
Publication date	2008
Publication status	Published - 2008
Event	37th Annual Conference of the European Marketing Academy - Brighton, United Kingdom Duration: 27. May 2008 → 30. May 2008

Conference	37th Annual Conference of the European Marketing Academy
Country/Territory	United Kingdom
City	Brighton
Period	27/05/2008 → 30/05/2008

@conference{ccdfc11a576644bea0d3b17664ac9083,

title = "Persuasive Word-of-Mouth Sources - Who Are They?: The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence",

author = "Chris Horbel and Herbert Woratschek",

year = "2008",

language = "English",

note = "37th Annual Conference of the European Marketing Academy, EMAC ; Conference date: 27-05-2008 Through 30-05-2008",

}

Persuasive Word-of-Mouth Sources - Who Are They? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence. / Horbel, Chris; Woratschek, Herbert.
2008. Paper presented at 37th Annual Conference of the European Marketing Academy, Brighton, United Kingdom.

Research output: Contribution to conference without publisher/journal › Paper › Research › peer-review