Persuasive Word-of-Mouth Sources - Who Are They? The Effects of Characteristics of the Word-of-Mouth Source on Word-of-Mouth Influence

Chris Horbel, Herbert Woratschek

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date2008
Publication statusPublished - 2008
Event37th Annual Conference of the European Marketing Academy - Brighton, United Kingdom
Duration: 27. May 200830. May 2008

Conference

Conference37th Annual Conference of the European Marketing Academy
Country/TerritoryUnited Kingdom
CityBrighton
Period27/05/200830/05/2008

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