Organizational Small Storymaking and Change: Identity work as coming into being in narrative story dynamics

Ann Starbæk Bager

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


The chapter conceptualizes a discourse- and dissensus-based dialogic approach to organizational identity work in a change communication perspective. Here organizational or professional identities are seen as co-creative accomplishments and as socially negotiated phenomena that come into being in the complex and subtle discursive storymaking processes that are continuously (re)constituting organizational practice. From this view organizations are perceived as fascinating, subtle and everchanging storymaking ecologies that are constantly (re)communicated or story-made into being in complex interplay between various entangled storymaking layers, that is: 1) situated small stories, 2) organizational narratives, and 3) societal narratives. The former small stories emerge and circulate in diverse situated organizational practices and the latter two narrative levels can be seen as the results of small story efforts that have crystallized over time through retrospective sense-making processes (Bager & Lundholt, 2021; Bager & McClellan, in press; Bager & McClellan, accepted). From an organizational small storymaking (OSS) approach organizational identities are seen as continuously and collectively worked up in local situations through ongoing positioning activities invoking and engendering these three entangled storymaking layers. Hence, an OSS perspective allows us to reflect how organizational identity work unfold in the schism between local social interaction and the macro social processes in which it is embedded.
Translated title of the contributionSmå fortællinger og storymaking i organisationer
Original languageEnglish
Title of host publicationHandbook of Research Methods for Studying Identity In and Around Organizations
EditorsIngo Winkler, Stefanie Reissner, Rosalía Cascón-Pereira
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication dateJul 2023
ISBN (Print)978 1 80220 796 5
Publication statusPublished - Jul 2023
  • International Communication Association

    Ann Starbæk Bager (Organizer), John G McClellan (Organizer), Consuelo Vasquez (Panel member), Erin McClellan (Panel member), Frédérique Routhier (Panel member), Nicolas Bercherki (Panel member), Sanne Frandsen (Panel member), Deborah Horlait (Participant), Francois Lambotte (Panel member), Peter Kastberg (Panel member), Anna Stöber (Panel member) & Dennis Schoeneborn (Panel member)

    26. May 202230. May 2022

    Activity: Attending an eventConference organisation or participation


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