Orchestration of customer portfolios: Challenges of internal and external alignment

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationProcedings. 29th IMP Conference
Number of pages16
PublisherIndustrial Marketing and Purchasing Group
Publication date2013
Publication statusPublished - 2013
Event29th IMP Conference - Atlanta, United States
Duration: 30. Aug 20132. Sep 2013

Conference

Conference29th IMP Conference
CountryUnited States
CityAtlanta
Period30/08/201302/09/2013

Cite this

Clarke, A. H., & Freytag, P. V. (2013). Orchestration of customer portfolios: Challenges of internal and external alignment. In Procedings. 29th IMP Conference Industrial Marketing and Purchasing Group.
Clarke, Ann Højbjerg ; Freytag, Per Vagn. / Orchestration of customer portfolios : Challenges of internal and external alignment. Procedings. 29th IMP Conference. Industrial Marketing and Purchasing Group, 2013.
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year = "2013",
language = "English",
booktitle = "Procedings. 29th IMP Conference",
publisher = "Industrial Marketing and Purchasing Group",

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Clarke, AH & Freytag, PV 2013, Orchestration of customer portfolios: Challenges of internal and external alignment. in Procedings. 29th IMP Conference. Industrial Marketing and Purchasing Group, 29th IMP Conference, Atlanta, United States, 30/08/2013.

Orchestration of customer portfolios : Challenges of internal and external alignment. / Clarke, Ann Højbjerg; Freytag, Per Vagn.

Procedings. 29th IMP Conference. Industrial Marketing and Purchasing Group, 2013.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Orchestration of customer portfolios

T2 - Challenges of internal and external alignment

AU - Clarke, Ann Højbjerg

AU - Freytag, Per Vagn

PY - 2013

Y1 - 2013

M3 - Article in proceedings

BT - Procedings. 29th IMP Conference

PB - Industrial Marketing and Purchasing Group

ER -

Clarke AH, Freytag PV. Orchestration of customer portfolios: Challenges of internal and external alignment. In Procedings. 29th IMP Conference. Industrial Marketing and Purchasing Group. 2013