Online Reception Analysis: Big Data in Qualitative Marketing Research

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationConsumer Culture Theory
EditorsJohn W. Schouten, Diane M. Martin, Russell Belk
PublisherEmerald Group Publishing
Publication dateNov 2014
Pages217-242
ISBN (Print)9781784411589
ISBN (Electronic)9781784411572
DOIs
Publication statusPublished - Nov 2014
SeriesResearch in Consumer Behavior
Volume16
ISSN0885-2111

Keywords

  • Big data
  • Discourse analysis
  • Netnography
  • Online reception analysis
  • Webometrics
  • YouTube

Cite this