Online Brand Communities: Loyal to the Community or the Brand?

Bastian Popp, Chris Horbel, Herbert Woratschek

Research output: Contribution to conference without publisher/journalPaperResearchpeer-review

Original languageEnglish
Publication date2013
Publication statusPublished - 2013
EventProceedings of the 42nd Annual Conference of the European Marketing Academy, Istanbul. - ITU Faculty of Management, Istanbul, Turkey
Duration: 4. Jun 20136. Jun 2013

Conference

ConferenceProceedings of the 42nd Annual Conference of the European Marketing Academy, Istanbul.
LocationITU Faculty of Management
Country/TerritoryTurkey
CityIstanbul
Period04/06/201306/06/2013

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