“Once the club, always the club”! Football Fans as Brand Communities?

Herbert Woratschek, Chris Horbel, Bastian Popp

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationACR Conference Proceedings : Advances in Consumer Research
Number of pages3
Volume8
Publication date2007
Publication statusPublished - 2007
Externally publishedYes
Event8th European Advances in Consumer Research Conference - Milano, Italy
Duration: 11. Jul 200714. Jul 2007

Conference

Conference8th European Advances in Consumer Research Conference
Country/TerritoryItaly
CityMilano
Period11/07/200714/07/2007

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