New Product Development, R&D, and Culture

results from a multiple case study of German and Chinese innovation processes

Alexander Brem, Tamara Kürzdörfer

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Recent developments in the global economy indicate that new product development (NPD) activities are not limited to any single country; rather, they have spread across nations and cultures. This study aims to increase the understanding of NPD through an intercultural analysis by comparing innovation processes in Germany and China. Our study relates NPD and Hofstede's cultural dimensions by identifying culture-based patterns of similarities and differences between German and Chinese practices related to strategic, organisational, and operational factors. The research subjects are five international companies with research and development sites of the same business section in Germany and China. The findings reveal both culture-dependent and culture-independent factors. Most of the strategic and organisational factors in the two countries are relatively similar because of site-spanning corporate cultures, but there are differences between the countries with regard to idea generation and management.
Original languageEnglish
JournalInternational Journal of Product Development
Volume21
Issue number2/3
Pages (from-to)144 - 174
ISSN1477-9056
DOIs
Publication statusPublished - 2016

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Product development
Innovation
Industry
New product development
Innovation process
Multiple case study
Factors
Germany
China

Cite this

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title = "New Product Development, R&D, and Culture: results from a multiple case study of German and Chinese innovation processes",
abstract = "Recent developments in the global economy indicate that new product development (NPD) activities are not limited to any single country; rather, they have spread across nations and cultures. This study aims to increase the understanding of NPD through an intercultural analysis by comparing innovation processes in Germany and China. Our study relates NPD and Hofstede's cultural dimensions by identifying culture-based patterns of similarities and differences between German and Chinese practices related to strategic, organisational, and operational factors. The research subjects are five international companies with research and development sites of the same business section in Germany and China. The findings reveal both culture-dependent and culture-independent factors. Most of the strategic and organisational factors in the two countries are relatively similar because of site-spanning corporate cultures, but there are differences between the countries with regard to idea generation and management.",
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New Product Development, R&D, and Culture : results from a multiple case study of German and Chinese innovation processes. / Brem, Alexander; Kürzdörfer, Tamara.

In: International Journal of Product Development, Vol. 21, No. 2/3, 2016, p. 144 - 174.

Research output: Contribution to journalJournal articleResearchpeer-review

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