Multisensory innovation

haptic input and its role in product design

Alexander Brem, Kristina Kampfer, Bjoern Ivens

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

For many companies, differentiating their offerings from competitors' value propositions is becoming increasingly challenging. In order to formulate convincing value propositions, a holistic approach is required that takes human perception and sensation into consideration. This article assesses the role of haptics in multisensory product design. It systematically reviews previous research, illustrates factors affecting haptic perception and sheds light on the processing of haptic input. This article serves to illustrate how haptic input activates processes that affect human perception of products and ultimately alters behavior and thus substantiates its role in multisensory innovation and product design.

Original languageEnglish
Article number8233293
JournalIEEE Engineering Management Review
Volume45
Issue number4
Pages (from-to)32-38
ISSN0360-8581
DOIs
Publication statusPublished - 2017

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Product design
Innovation
Processing
Industry
Value proposition

Keywords

  • Haptics
  • innovation
  • multisensory design
  • product design

Cite this

Brem, Alexander ; Kampfer, Kristina ; Ivens, Bjoern. / Multisensory innovation : haptic input and its role in product design. In: IEEE Engineering Management Review. 2017 ; Vol. 45, No. 4. pp. 32-38.
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Multisensory innovation : haptic input and its role in product design. / Brem, Alexander; Kampfer, Kristina; Ivens, Bjoern.

In: IEEE Engineering Management Review, Vol. 45, No. 4, 8233293, 2017, p. 32-38.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

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T2 - haptic input and its role in product design

AU - Brem, Alexander

AU - Kampfer, Kristina

AU - Ivens, Bjoern

PY - 2017

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KW - Haptics

KW - innovation

KW - multisensory design

KW - product design

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DO - 10.1109/EMR.2017.2768504

M3 - Journal article

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SP - 32

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JF - I E E E Engineering Management Review

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