Multimedia for Direct Marketing

Ralf Wagner, Martin Meissner

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Original languageEnglish
Title of host publicationPagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.
PublisherIGI global
Publication date2008
Pages978-985
Publication statusPublished - 2008

Cite this

Wagner, R., & Meissner, M. (2008). Multimedia for Direct Marketing. In Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed. (pp. 978-985). IGI global.
Wagner, Ralf ; Meissner, Martin . / Multimedia for Direct Marketing. Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global, 2008. pp. 978-985
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Wagner, R & Meissner, M 2008, Multimedia for Direct Marketing. in Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global, pp. 978-985.

Multimedia for Direct Marketing. / Wagner, Ralf; Meissner, Martin .

Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global, 2008. p. 978-985.

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

TY - ENCYC

T1 - Multimedia for Direct Marketing

AU - Wagner, Ralf

AU - Meissner, Martin

PY - 2008

Y1 - 2008

M3 - Encyclopedia chapter

SP - 978

EP - 985

BT - Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.

PB - IGI global

ER -

Wagner R, Meissner M. Multimedia for Direct Marketing. In Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global. 2008. p. 978-985