Model Citizens Of The Empire: Mythology, Ethnic Identification, And British Indian Women

Anuja Pradhan, Hayley Cocker, Margaret K. Hogg

Research output: Contribution to conference without publisher/journalPosterResearchpeer-review

Abstract

This study explores how macro-level identity myths such as the ‘model minority’, manifest, and influence the lived experiences of ‘privileged’ ethnic migrant consumers such as professional British Indian women. It challenges our accepted norms of ‘dominant’ and ‘dominated’ consumers, and shows the transformation of ethnicity across migrant generations.
Original languageEnglish
Publication date2020
Publication statusPublished - 2020
EventAssociation for Consumer Research Conference 2020 - Virtual, Paris, France
Duration: 30. Sep 20204. Oct 2020
https://www.acrwebsite.org/web/acr-conference/welcome-new

Conference

ConferenceAssociation for Consumer Research Conference 2020
LocationVirtual
Country/TerritoryFrance
CityParis
Period30/09/202004/10/2020
Internet address

Keywords

  • Ethnic identity
  • model minority
  • consumer myths
  • consumer culture theory
  • British Indians

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