Mobile Consumer Apps: Big Data Brother is Watching You

Christoph Buck, Chris Horbel, Tim Kessler, Claas Christian Germelmann

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalMarketing Review St. Gallen
Issue number1
Pages (from-to)26-34
ISSN1865-6544
DOIs
Publication statusPublished - 2014

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