Mixing Physical and Virtual Realities

Implications of Augmented Reality Smart Glasses for the Management of Innovation

Philipp Rauschnabel, Alexander Brem, B.S. Ivens

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationAMA Summer Educators' Conference 2015 : Improving Business Practice through Marketing Insight
PublisherAmerican Marketing Association
Publication date2015
ISBN (Electronic)9781510816008
Publication statusPublished - 2015
EventAMA Summer Marketing Educators’ Conference 2015 - Chicago (IL), United States
Duration: 14. Aug 201518. Aug 2015

Conference

ConferenceAMA Summer Marketing Educators’ Conference 2015
CountryUnited States
CityChicago (IL)
Period14/08/201518/08/2015
SeriesA M A Educators' Proceedings (CD-ROM)
Volume26
ISSN1935-1712

Cite this

Rauschnabel, P., Brem, A., & Ivens, B. S. (2015). Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. In AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight American Marketing Association. A M A Educators' Proceedings (CD-ROM), Vol.. 26
Rauschnabel, Philipp ; Brem, Alexander ; Ivens, B.S. / Mixing Physical and Virtual Realities : Implications of Augmented Reality Smart Glasses for the Management of Innovation. AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight. American Marketing Association, 2015. (A M A Educators' Proceedings (CD-ROM), Vol. 26).
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language = "English",
booktitle = "AMA Summer Educators' Conference 2015",
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Rauschnabel, P, Brem, A & Ivens, BS 2015, Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. in AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight. American Marketing Association, A M A Educators' Proceedings (CD-ROM), vol. 26, AMA Summer Marketing Educators’ Conference 2015, Chicago (IL), United States, 14/08/2015.

Mixing Physical and Virtual Realities : Implications of Augmented Reality Smart Glasses for the Management of Innovation. / Rauschnabel, Philipp; Brem, Alexander; Ivens, B.S.

AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight. American Marketing Association, 2015. (A M A Educators' Proceedings (CD-ROM), Vol. 26).

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - Mixing Physical and Virtual Realities

T2 - Implications of Augmented Reality Smart Glasses for the Management of Innovation

AU - Rauschnabel, Philipp

AU - Brem, Alexander

AU - Ivens, B.S.

PY - 2015

Y1 - 2015

UR - http://www.proceedings.com/5753.html

M3 - Article in proceedings

BT - AMA Summer Educators' Conference 2015

PB - American Marketing Association

ER -

Rauschnabel P, Brem A, Ivens BS. Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. In AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight. American Marketing Association. 2015. (A M A Educators' Proceedings (CD-ROM), Vol. 26).