| Original language | English |
|---|---|
| Title of host publication | AMA Summer Educators' Conference 2015 : Improving Business Practice through Marketing Insight |
| Publisher | American Marketing Association |
| Publication date | 2015 |
| ISBN (Electronic) | 9781510816008 |
| Publication status | Published - 2015 |
| Event | AMA Summer Marketing Educators’ Conference 2015 - Chicago (IL), United States Duration: 14. Aug 2015 → 18. Aug 2015 |
Conference
| Conference | AMA Summer Marketing Educators’ Conference 2015 |
|---|---|
| Country | United States |
| City | Chicago (IL) |
| Period | 14/08/2015 → 18/08/2015 |
| Series | A M A Educators' Proceedings (CD-ROM) |
|---|---|
| Volume | 26 |
| ISSN | 1935-1712 |
Cite this
Rauschnabel, P., Brem, A., & Ivens, B. S. (2015). Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. In AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight American Marketing Association. A M A Educators' Proceedings (CD-ROM), Vol.. 26
@inproceedings{ee0a9ee9dd7e403ba5282f79b3b98ba9,
title = "Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation",
author = "Philipp Rauschnabel and Alexander Brem and B.S. Ivens",
year = "2015",
language = "English",
booktitle = "AMA Summer Educators' Conference 2015",
publisher = "American Marketing Association",
}
Rauschnabel, P, Brem, A & Ivens, BS 2015, Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. in AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight. American Marketing Association, A M A Educators' Proceedings (CD-ROM), vol. 26, AMA Summer Marketing Educators’ Conference 2015, Chicago (IL), United States, 14/08/2015.
Mixing Physical and Virtual Realities : Implications of Augmented Reality Smart Glasses for the Management of Innovation. / Rauschnabel, Philipp; Brem, Alexander; Ivens, B.S.
AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight. American Marketing Association, 2015. (A M A Educators' Proceedings (CD-ROM), Vol. 26).Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
TY - GEN
T1 - Mixing Physical and Virtual Realities
T2 - Implications of Augmented Reality Smart Glasses for the Management of Innovation
AU - Rauschnabel, Philipp
AU - Brem, Alexander
AU - Ivens, B.S.
PY - 2015
Y1 - 2015
UR - http://www.proceedings.com/5753.html
M3 - Article in proceedings
BT - AMA Summer Educators' Conference 2015
PB - American Marketing Association
ER -
Rauschnabel P, Brem A, Ivens BS. Mixing Physical and Virtual Realities: Implications of Augmented Reality Smart Glasses for the Management of Innovation. In AMA Summer Educators' Conference 2015: Improving Business Practice through Marketing Insight. American Marketing Association. 2015. (A M A Educators' Proceedings (CD-ROM), Vol. 26).