Medier på museum

Media play three distinct roles in museum communication. First, media are found at the physical museum as tools for communication. Examples include labels, screens and audioguides. Second, media are used by museums for communication outside the physical museum such as online on social networking sites. Third, media are sometimes exhibited as objects in their own right.In this article these three relationships between museums and media are explored. In some cases, media are drivers of creating a museum experience. In other cases, the museum creates the experience of media as objects of cultural significance.