Measuring Consumer Preferences for Complex Products

A Compositional Approach Based on Paired Comparisons

Sören W. Scholz, Martin Meißner, Reinhold Decker

Research output: Contribution to journalJournal articleResearchpeer-review

Original languageEnglish
JournalJournal of Marketing Research
Volume47
Issue number4
Pages (from-to)685-698
ISSN0022-2437
DOIs
Publication statusPublished - 2010
Externally publishedYes

Cite this

@article{11b524bdef324f42a91ff30bbde3ec21,
title = "Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons",
author = "Scholz, {S{\"o}ren W.} and Martin Mei{\ss}ner and Reinhold Decker",
year = "2010",
doi = "10.1509/jmkr.47.4.685",
language = "English",
volume = "47",
pages = "685--698",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "American Marketing Association",
number = "4",

}

Measuring Consumer Preferences for Complex Products : A Compositional Approach Based on Paired Comparisons. / Scholz, Sören W.; Meißner, Martin ; Decker, Reinhold.

In: Journal of Marketing Research, Vol. 47, No. 4, 2010, p. 685-698.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

T1 - Measuring Consumer Preferences for Complex Products

T2 - A Compositional Approach Based on Paired Comparisons

AU - Scholz, Sören W.

AU - Meißner, Martin

AU - Decker, Reinhold

PY - 2010

Y1 - 2010

U2 - 10.1509/jmkr.47.4.685

DO - 10.1509/jmkr.47.4.685

M3 - Journal article

VL - 47

SP - 685

EP - 698

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - 4

ER -