| Original language | English |
|---|---|
| Title of host publication | Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed. |
| Publisher | IGI global |
| Publication date | 2008 |
| Pages | 880-886 |
| Publication status | Published - 2008 |
Cite this
Meissner, M., Scholz, S. W., & Wagner, R. (2008). Marketing Research using Multimedia Technologies. In Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed. (pp. 880-886). IGI global.
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title = "Marketing Research using Multimedia Technologies",
author = "Martin Meissner and Scholz, {S{\"o}ren W.} and Ralf Wagner",
year = "2008",
language = "English",
pages = "880--886",
booktitle = "Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.",
publisher = "IGI global",
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Meissner, M, Scholz, SW & Wagner, R 2008, Marketing Research using Multimedia Technologies. in Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global, pp. 880-886.
Marketing Research using Multimedia Technologies. / Meissner, Martin ; Scholz, Sören W.; Wagner, Ralf.
Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global, 2008. p. 880-886.Research output: Chapter in Book/Report/Conference proceeding › Encyclopedia chapter › Research › peer-review
TY - ENCYC
T1 - Marketing Research using Multimedia Technologies
AU - Meissner, Martin
AU - Scholz, Sören W.
AU - Wagner, Ralf
PY - 2008
Y1 - 2008
M3 - Encyclopedia chapter
SP - 880
EP - 886
BT - Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.
PB - IGI global
ER -
Meissner M, Scholz SW, Wagner R. Marketing Research using Multimedia Technologies. In Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global. 2008. p. 880-886