Marketing Research using Multimedia Technologies

Martin Meissner, Sören W. Scholz, Ralf Wagner

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

Original languageEnglish
Title of host publicationPagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.
PublisherIGI global
Publication date2008
Pages880-886
Publication statusPublished - 2008

Cite this

Meissner, M., Scholz, S. W., & Wagner, R. (2008). Marketing Research using Multimedia Technologies. In Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed. (pp. 880-886). IGI global.
Meissner, Martin ; Scholz, Sören W. ; Wagner, Ralf. / Marketing Research using Multimedia Technologies. Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global, 2008. pp. 880-886
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booktitle = "Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.",
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Meissner, M, Scholz, SW & Wagner, R 2008, Marketing Research using Multimedia Technologies. in Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global, pp. 880-886.

Marketing Research using Multimedia Technologies. / Meissner, Martin ; Scholz, Sören W.; Wagner, Ralf.

Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global, 2008. p. 880-886.

Research output: Chapter in Book/Report/Conference proceedingEncyclopedia chapterResearchpeer-review

TY - ENCYC

T1 - Marketing Research using Multimedia Technologies

AU - Meissner, Martin

AU - Scholz, Sören W.

AU - Wagner, Ralf

PY - 2008

Y1 - 2008

M3 - Encyclopedia chapter

SP - 880

EP - 886

BT - Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.

PB - IGI global

ER -

Meissner M, Scholz SW, Wagner R. Marketing Research using Multimedia Technologies. In Pagani, M. (Ed.): Encyclopedia of Multimedia Technology and Networking, 2nd Ed.. IGI global. 2008. p. 880-886