Marketing issues for remanufactured products

Kannan Govindan*, Beatriz Jiménez-Parra, Sergio Rubio, María Azucena Vicente-Molina

*Corresponding author for this work

Research output: Contribution to journalReviewResearchpeer-review

Abstract

Remanufacturing is an industrial process whereby used products are restored to useful life. This special issue seeks to address marketing issues for remanufactured products and provide an in-depth understanding of their barriers, together with mitigating practices and future opportunities. The articles present and analyse opportunities to improve marketing approaches for remanufactured products through exploring various marketing strategies, consumer behaviours, pricing and branding decisions, and optimized green transportation. This editorial note summarizes the outcomes of the papers published under this special issue, in addition to discussions on various influencing factors on marketing issues for remanufactured products including marketing attributes, customer willingness, pricing practices and performance evaluation methods. The final conclusion shows that there is sufficient scope to explore various perspectives connected with the issues of marketing remanufactured products through different fields of application.

Original languageEnglish
JournalJournal of Cleaner Production
Volume227
Pages (from-to)890-899
ISSN0959-6526
DOIs
Publication statusPublished - 1. Aug 2019

Fingerprint

marketing
Marketing
Consumer behavior
consumption behavior
product
Costs
Pricing

Keywords

  • Consumer behaviour
  • Marketing issues
  • Pricing and branding
  • Remanufactured products

Cite this

Govindan, Kannan ; Jiménez-Parra, Beatriz ; Rubio, Sergio ; Vicente-Molina, María Azucena. / Marketing issues for remanufactured products. In: Journal of Cleaner Production. 2019 ; Vol. 227. pp. 890-899.
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Govindan, K, Jiménez-Parra, B, Rubio, S & Vicente-Molina, MA 2019, 'Marketing issues for remanufactured products', Journal of Cleaner Production, vol. 227, pp. 890-899. https://doi.org/10.1016/j.jclepro.2019.03.305

Marketing issues for remanufactured products. / Govindan, Kannan; Jiménez-Parra, Beatriz; Rubio, Sergio; Vicente-Molina, María Azucena.

In: Journal of Cleaner Production, Vol. 227, 01.08.2019, p. 890-899.

Research output: Contribution to journalReviewResearchpeer-review

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T1 - Marketing issues for remanufactured products

AU - Govindan, Kannan

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AB - Remanufacturing is an industrial process whereby used products are restored to useful life. This special issue seeks to address marketing issues for remanufactured products and provide an in-depth understanding of their barriers, together with mitigating practices and future opportunities. The articles present and analyse opportunities to improve marketing approaches for remanufactured products through exploring various marketing strategies, consumer behaviours, pricing and branding decisions, and optimized green transportation. This editorial note summarizes the outcomes of the papers published under this special issue, in addition to discussions on various influencing factors on marketing issues for remanufactured products including marketing attributes, customer willingness, pricing practices and performance evaluation methods. The final conclusion shows that there is sufficient scope to explore various perspectives connected with the issues of marketing remanufactured products through different fields of application.

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