Marketing Identities in Devolved Regions: the Role of Global Corporate Culture in Scotland and Wallonia

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

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@inbook{1baa3e00dde611db9628000ea68e967b,

title = "Marketing Identities in Devolved Regions: the Role of Global Corporate Culture in Scotland and Wallonia",

author = "Sharon Millar",

year = "2006",

language = "English",

isbn = "13:978-0-7546-4479-8",

pages = "157--172",

editor = "John Wilson and Karyn Stapleton",

booktitle = "Devolution and Identity",

publisher = "Ashgate",

}