Marketing Identities in Devolved Regions: the Role of Global Corporate Culture in Scotland and Wallonia

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationDevolution and Identity
EditorsJohn Wilson, Karyn Stapleton
Number of pages15
Place of PublicationAldershot
PublisherAshgate
Publication date2006
Pages157-172
ISBN (Print)13:978-0-7546-4479-8
ISBN (Electronic)10:0-7546-4479-0
Publication statusPublished - 2006

Cite this