Marketing Casebook

Svend Hollensen, Marcus J. Schmidt

    Research output: Monograph/anthology/thesis/reportMonographEducation

    175 Downloads (Pure)
    Original languageEnglish
    Place of PublicationBirkshire, UK
    PublisherMcGraw-Hill
    Edition3
    Number of pages229
    ISBN (Print)9780077169954
    Publication statusPublished - Aug 2014

    Keywords

    • Marketing Management
    • Marketing mix
    • Marketing Planning
    • B2B buying behaviour
    • B2C buying behaviour

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