Marketing as a specific form of communication

Dominique Bouchet

Marketing as a specific form of communication

Dominique Bouchet

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Marketing and semiotics : selected papers from the Copenhagen Symposium
Editors	Hanne Hartvig Larsen, David Glen Mick, Christian Alsted
Place of Publication	København
Publisher	Nyt Nordisk Forlag Arnold Busck
Publication date	1991
Pages	31-51
ISBN (Print)	87-17-03591-0
Publication status	Published - 1991

Series	Studies from the Marketing Institute
Number	62
Volume	Serie F

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@inbook{4dcd20a7de2c4bbba6bf4a21191bc312,

title = "Marketing as a specific form of communication",

author = "Dominique Bouchet",

year = "1991",

language = "English",

isbn = "87-17-03591-0",

series = "Studies from the Marketing Institute",

publisher = "Nyt Nordisk Forlag Arnold Busck",

number = "62",

pages = "31--51",

editor = "\{Hartvig Larsen\}, Hanne and Mick, \{David Glen\} and Christian Alsted",

booktitle = "Marketing and semiotics",

}

Marketing as a specific form of communication. / Bouchet, Dominique.
Marketing and semiotics : selected papers from the Copenhagen Symposium. ed. / Hanne Hartvig Larsen; David Glen Mick; Christian Alsted. København: Nyt Nordisk Forlag Arnold Busck, 1991. p. 31-51 (Studies from the Marketing Institute; No. 62, Vol. Serie F).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review