Management der Dienstleistungsqualität im Sportsponsoring

Translated title of the contribution: Managing Service Quality in Sport Sponsoring

Herbert Woratschek, Chris Horbel

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Translated title of the contributionManaging Service Quality in Sport Sponsoring
Original languageGerman
Title of host publicationSportmanagement : Eine themenbezogene Einführung
EditorsArnd Krüger, Axel Dreyer
Volume4
PublisherOldenbourg Wissenschaftsverlag
Publication date2004
Pages273-288
ISBN (Print)978-3486200300
Publication statusPublished - 2004
Externally publishedYes
SeriesLehr- und Handbücher zu Tourismus

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