| Original language | German |
|---|---|
| Place of Publication | Nuremberg |
| Edition | 12 |
| Publication status | Published - 2005 |
Möglichkeiten und Grenzen emotionaler Kundenansprache im Investitionsgüter-Marketing
K.-I. Voigt, Alexander Brem, L. Czaja, C. Wohlrath
Research output: Working paper › Research