Original language | Danish |
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Title of host publication | Markedskommunikation i praksis |
Editors | Kristian Eiberg, Sine Nørholm Just, Erich Karsholt, Simon Møberg Torp |
Publisher | Samfundslitteratur |
Publication date | 2013 |
Edition | 1 |
Pages | 61-73 |
Chapter | 3 |
ISBN (Print) | 978-87-593-1613-9 |
Publication status | Published - 2013 |
Målgrupper og segmenter
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Education › peer-review