Low attention advertising processing in B2B markets

Morten Bach Jensen, Anna Lund Jepsen

Research output: Contribution to journal › Journal article › Research › peer-review

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Original language	English
Journal	Journal of Business and Industrial Marketing
Volume	22
Issue number	5
Pages (from-to)	342-348
ISSN	0885-8624
DOIs	https://doi.org/10.1108/08858620710773477
Publication status	Published - 2007

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title = "Low attention advertising processing in B2B markets",

author = "Jensen, {Morten Bach} and Jepsen, {Anna Lund}",

year = "2007",

doi = "10.1108/08858620710773477",

language = "English",

volume = "22",

pages = "342--348",

journal = "Journal of Business and Industrial Marketing",

issn = "0885-8624",

publisher = "JAI Press",

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TY - JOUR

T1 - Low attention advertising processing in B2B markets

AU - Jensen, Morten Bach

AU - Jepsen, Anna Lund

PY - 2007

Y1 - 2007

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DO - 10.1108/08858620710773477

M3 - Journal article

SN - 0885-8624

VL - 22

SP - 342

EP - 348

JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

IS - 5

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