Lean startup

Erik Stavnsager Rasmussen; Stoyan Tanev

doi:10.1016/B978-0-12-819946-6.00003-5

Lean startup

Erik Stavnsager Rasmussen^*, Stoyan Tanev

^*Corresponding author for this work

Carleton University

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Abstract

The risk of launching new products and starting new firms is known to be extremely high. The lean start-up approach is a way of reducing these risks and enhancing the chances for success by validating the products and services in the market with customers before launching it in full scale. The main point is to develop a minimum viable product that can be tested by potential customers and then pivot the idea if necessary around these customer evaluations. This iterative process goes through several stages to validate the customers' problems, the suggested solution, and the final business model. In other words, the start-up must first nail the problem together with the customers, then develop the solution and test, and then, in the end, scale it to a full-grown business model.

Original language	English
Title of host publication	Start-up creation : The smart eco-efficient built environment
Editors	Fernando Pacheco-Torgal, Erik Rasmussen, Claes Granqvist, Volodymyr Ivanov, Habil Kaklauskas, Stephen Makonin
Publisher	Elsevier
Publication date	May 2020
Edition	2.
Pages	41-58
Chapter	3
ISBN (Print)	9780128199466
ISBN (Electronic)	9780128199473
DOIs	https://doi.org/10.1016/B978-0-12-819946-6.00003-5
Publication status	Published - May 2020

Series	Woodhead Publishing Series in Civil and Structural Engineering
Volume	66
ISSN	2052-4714

Keywords

Business model development
Customer feedback
Entrepreneurship
Lean
Lean and global start-up
Minimum viable product
Pivot
Product development process

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10.1016/B978-0-12-819946-6.00003-5

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1 Monograph

Start-up creation: the smart eco-efficient built environment
Pacheco-Torgal, F. (Editor), Rasmussen, E. S. (Editor), Granqvist, C.-G. (Editor), Ivanov, V. (Editor), Kaklauskas, H. (Editor) & Makonin, S. (Editor), 2020, 2. ed. Woodhead Publishing. 450 p. (Woodhead Publishing Series in Civil and Structural Engineering, Vol. 66).
Research output: Book/report › Monograph › Research › peer-review

Cite this

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title = "Lean startup",

abstract = "The risk of launching new products and starting new firms is known to be extremely high. The lean start-up approach is a way of reducing these risks and enhancing the chances for success by validating the products and services in the market with customers before launching it in full scale. The main point is to develop a minimum viable product that can be tested by potential customers and then pivot the idea if necessary around these customer evaluations. This iterative process goes through several stages to validate the customers' problems, the suggested solution, and the final business model. In other words, the start-up must first nail the problem together with the customers, then develop the solution and test, and then, in the end, scale it to a full-grown business model.",

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author = "Rasmussen, {Erik Stavnsager} and Stoyan Tanev",

year = "2020",

month = may,

doi = "10.1016/B978-0-12-819946-6.00003-5",

language = "English",

isbn = "9780128199466",

series = "Woodhead Publishing Series in Civil and Structural Engineering",

publisher = "Elsevier",

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Lean startup. / Rasmussen, Erik Stavnsager; Tanev, Stoyan.
Start-up creation: The smart eco-efficient built environment. ed. / Fernando Pacheco-Torgal; Erik Rasmussen; Claes Granqvist; Volodymyr Ivanov; Habil Kaklauskas; Stephen Makonin. 2. ed. Elsevier, 2020. p. 41-58 (Woodhead Publishing Series in Civil and Structural Engineering, Vol. 66).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - Lean startup

AU - Rasmussen, Erik Stavnsager

AU - Tanev, Stoyan

PY - 2020/5

Y1 - 2020/5

N2 - The risk of launching new products and starting new firms is known to be extremely high. The lean start-up approach is a way of reducing these risks and enhancing the chances for success by validating the products and services in the market with customers before launching it in full scale. The main point is to develop a minimum viable product that can be tested by potential customers and then pivot the idea if necessary around these customer evaluations. This iterative process goes through several stages to validate the customers' problems, the suggested solution, and the final business model. In other words, the start-up must first nail the problem together with the customers, then develop the solution and test, and then, in the end, scale it to a full-grown business model.

AB - The risk of launching new products and starting new firms is known to be extremely high. The lean start-up approach is a way of reducing these risks and enhancing the chances for success by validating the products and services in the market with customers before launching it in full scale. The main point is to develop a minimum viable product that can be tested by potential customers and then pivot the idea if necessary around these customer evaluations. This iterative process goes through several stages to validate the customers' problems, the suggested solution, and the final business model. In other words, the start-up must first nail the problem together with the customers, then develop the solution and test, and then, in the end, scale it to a full-grown business model.

KW - Business model development

KW - Customer feedback

KW - Entrepreneurship

KW - Lean

KW - Lean and global start-up

KW - Minimum viable product

KW - Pivot

KW - Product development process

U2 - 10.1016/B978-0-12-819946-6.00003-5

DO - 10.1016/B978-0-12-819946-6.00003-5

M3 - Book chapter

SN - 9780128199466

T3 - Woodhead Publishing Series in Civil and Structural Engineering

SP - 41

EP - 58

BT - Start-up creation

A2 - Pacheco-Torgal, Fernando

A2 - Rasmussen, Erik

A2 - Granqvist, Claes

A2 - Ivanov, Volodymyr

A2 - Kaklauskas, Habil

A2 - Makonin, Stephen

PB - Elsevier

ER -

Lean startup

Abstract

Keywords

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Start-up creation: the smart eco-efficient built environment

Cite this