@inbook{3f076c2d44da4473baa434e8995fd4f1,
title = "Lean start-up: Making the start-up more successful",
abstract = "The risk of launching new products and starting new firms is known to be extremely high. The Lean Start-up approach is a way of reducing these risks and enhancing the chances for success by validating the products and services in the market with customers before launching it in full scale. The main point is to develop a Minimum Viable Product that can be tested by potential customers and then pivot the idea if necessary around these customer evaluations. This iterative process goes through a number of stages with the purpose of validating the customers{\textquoteright} problems, the suggested solution and the final business model. In other words: The start-up must first nail the problem together with the customers, then develop the solution and test, and then in the end scale it to a full-grown business model. ",
keywords = "Lean Start-up, Lean and Global Start-up, Minimum Viable Product, Pivot, Customer Feed-back, Entrepreneurship, Business Model Development, Product Development Process",
author = "Rasmussen, {Erik Stavnsager} and Stoyan Tanev",
year = "2016",
doi = "10.1016/b978-0-08-100546-0.00003-0",
language = "English",
isbn = "978-0-08-100546-0",
volume = "66",
series = "Woodhead Publishing Series in Civil and Structural Engineering",
publisher = "Woodhead Publishing",
number = "66",
pages = "39--56",
editor = "Pacheco-Torgal, {Fernando } and Erik Rasmussen and Granqvist, {Claes-Goran } and Volodymyr Ivanov and Arturas Kaklauskas and Stephen Makonin",
booktitle = "Start-Up Creation",
}