Language workers and the challenge of digitalization: Gaining insight through the social media skill sharing of professional communication practitioners within the US military

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

The increasing digitalization of communication has not gone unnoticed by the US military. The teaching of communication takes place at the Defense Information School (DINFOS), providing professional instruction to US military members, civilian personnel and Allies from around the world. With the emergence of social media and the increasing significance of user-generated content, the teaching of communication, even more so than previously, prioritizes the collaboration of academic researchers, practitioners and industry leaders in digitalized media for professional development. This paper seeks to gain insight into the nature of their activities for developing themes (Perrin & Kramsch 2018) for research and for the practice of social media messaging and management in a digitalized mediated world. The analysis of the social media workshop from 2017 is inspired by content analysis (Krippendorf 2004). Through the analysis, the themes of “Community”, “Content” and “Conduct” are created based on a series of 23 lectures for practitioners by senior officers, academic researchers and persons from social media companies, like Twitter and Instagram. The analysis shows that the technological dimension of social media may constrain and enable language use, significant for research, practice and learning. The paper concludes by reflecting on two concerns within transdisciplinarity, specifically transdisciplinary identity (Augsburg 2014) and the link between process and impact (Hansson & Polk 2018).
Original languageEnglish
Book seriesAILA Applied Linguistics Series
Number of pages30
ISSN1875-1113
Publication statusSubmitted - 29. Dec 2020

Keywords

  • transdisciplinary research and practice, language workers, social media, US Military, communication practitioners

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