Language in Web Communication: A Crash Course

Research output: Contribution to journalJournal articleCommunication

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Having taught and carried out research in LSP and business communication for many years, I have come across, again and again, the problems arising from the inferior status of language in the business environment. Being convinced that it does not have to be so, instead of going on trying to convince non-linguistically trained colleagues of the importance of language via the usual arguments, I suggest that we let them experience the problems arising from the non-recognition of the importance of language via a Web communication crash course, inspired by a course taught to BA students at the University of Southern Denmark, Kolding
Original languageEnglish
JournalCommunication & Language at Work
Pages (from-to)3-10
Publication statusPublished - 2012

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